Display ads are essential for established brands that need to keep the brand at the forefront. It is possible to get millions of impressions in a short time and traffic to the funnel of your website or landing pages where customers search for more detailed information about your services or where they can immediately contact you. 4. Bring potential customers back to your site using remarketing Hand in hand with display ads there is a tactic called "remarketing" or "retargeting." We have all visited and browsed websites where we didn't necessarily buy something. But have you ever visited or gone to a site, and after that you started receiving ads while visiting other sites? This is called remarketing.


Using cookies is very effective in exposing your ad to prospective customers over and over again, increasing the likelihood that they will remember that they were on your site and inviting Country Email List them to revisit and purchase there. Even if they don't buy immediately on the first visit, the psychology behind persistent advertising has proven to have a greater than 50% success rate in getting customers to buy from you on subsequent visits. 5. Use social media to connect with your target audience more effectively Social ads have become more and more common as people and businesses are increasingly present on social media platforms.




Entire communities of interest groups have emerged, making it easier than ever to find like-minded people. For companies, this represents an ideal opportunity to use the power of recommendation that customers have. Many customers hope that a friend or family member has recommended a product or service before they buy it, and social media has become the logical place for these discussions to take place. Similarly, being “social” implies receiving useful information from your target audience. For example, the Facebook platform has done an amazing job of targeting people by sharing their demographic information online, making it the go-to site for advertising B2C brands.